Open enrollment for the Affordable Care Act is approaching fast, which means health insurance agencies have the perfect opportunity to capitalize on the market with exclusive ACA leads. These Obamacare leads are great resources for securing new customers and increasing sales. One of the most effective ways to boost sales during this time is through inbound call marketing. By buying health insurance calls sent to the business in real time, insurance agencies can capitalize on high-intent consumers actively looking for ACA plans.
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Where Can I Get Quality ACA Leads for Open Enrollment?
Finding quality leads for ACA insurance during open enrollment begins with partnering with a professional lead provider. These lead vendors specialize in buying and selling health insurance leads. The high-quality leads they provide have a better chance of conversion because of the quality of the consumer. The leads for ACA in real time entail interactions where customers have expressed interest in ACA health insurance or provided their contact information. Reputable lead providers will verify the customer’s information to ensure the services and demographics match what the agency is targeting. They are then sold to insurance agencies, often through real-time platforms or pre-arranged contracts. Professional lead sellers will ensure their practices comply with regulations like the Telephone Consumer Protection Act (TCPA).
The benefits of partnering with a lead provider include helping agencies access a larger network of potential clients looking for ACA insurance. The leads can also target specific demographics or geographic areas to help the agency narrow down the exact customers they want to target. This process helps reduce the time and resources wasted cold-calling uninterested customers while also increasing conversion rates due to targeted leads.
How to Find an ACA Leads Provider
Health insurance agencies can explore several options to find a quality business that sells leads for ACA insurance. To ensure they find the best match, it’s important to follow these steps:
- Research specialized lead generation companies: Look for firms that focus specifically on health insurance or ACA leads and have expertise in the healthcare market.
- Attend industry conferences and trade shows: Events like health insurance expos often feature lead generation companies.
- Network with other insurance agencies: Other agencies may be willing to share their experiences with different lead providers.
- Explore digital marketing agencies: Some agencies specialize in lead generation for the insurance industry and may offer ACA-specific leads.
When selecting a provider, consider factors such as:
- Lead quality and verification processes.
- Pricing structure and volume options.
- Compliance with TCPA regulations.
- Customer support and reporting capabilities.
- Reviews and testimonials from other agencies.
When Does ACA Open Enrollment End?
The open enrollment period for ACA typically happens during a set time each year, but it can vary from year to year. For coverage in 2025, open enrollment will begin on November 1 for coverage starting January 1, 2025, according to HealthCare.gov. The last day to enroll during this period for coverage that starts January 1, 2025, is December 15, 2024.
The last day to enroll in or change Marketplace health plans for 2025 is January 15. After this date, enrollment or changing plans can only happen if someone qualifies for a special enrollment period. For those who enroll in or change plans between December 16 and January 15 and make their first premium payment, coverage will start on February 1.
How Can I Generate More ACA Leads for Open Enrollment?
One of the most effective strategies for health insurance agencies to generate more leads for ACA insurance for open enrollment is through a lead provider. By working with lead providers, agencies can vastly increase their customer base.
Agencies should partner with lead generation companies that focus specifically on ACA or health insurance leads and have a deep understanding of the market that can deliver higher quality leads. Make sure to set criteria on the type of lead for your agency, including income range, age, location, insurance status, and specific health needs.
It’s also best to work with a provider that can provide real-time leads. Having access to consumers as they’re shopping for new ACA plans allows agencies to capitalize while the prospect’s interest is still high. The leads provided should also be exclusive so the agency isn’t competing for the customer’s attention. While more expensive, exclusive leads sold only to one agency can produce higher conversion rates because of lessened competition.
By working with professional lead providers to optimize leads, agencies can significantly increase the amount of potential ACA clients they interact with during the open enrollment period. When considering the costs, always focus on the quality of the leads, which have a much better chance of conversion.
Ready to expand your business?
BrokerCalls™ offers highly qualified inbound calls and phone leads. Reach out and get started today.
Let’s Talk
Partner With BrokerCalls™ to Buy Quality ACA Leads Today
BrokerCalls™ has years of industry experience in the healthcare marketplace. We work with a variety of health insurance agencies looking to buy our quality Obamacare leads. Our inbound call leads for health insurance come from high-intent consumers actively looking for plans in the ACA marketplace. We offer specialized account managers to help our clients throughout the entire lead buying process to ensure they can maximize their sales campaign with our pay-per-call network. Please call us at 855-268-3773 or visit us on Facebook, LinkedIn, X, or Instagram for more details on how your agency can maximize its lead generation process with high-quality ACA leads during open enrollment.
External Source
HealthCare.gov — When Can You Get Health Insurance?
