If you need to sell more credit card processing contracts, the path to more leads involves greater investment. What follows are different ideas for ways to get started with a credit card lead generation plan.
Pay for leads
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Many providers of leads offer their services to credit card processing businesses. They usually sell appointment-scheduled leads at about $80 each. While it may be an expensive way to come by leads, you can be reasonably certain of coming by good ones. Some lead generation businesses do offer leads at lower prices, but these leads tend to be ones involving businesses that have only expressed mild interest in a new credit card processing contract. Needless to say, appointment-scheduled leads tend to be far more worth the investment, than cheaper leads.
Use a Lead Generation Company
You can get very good results in hiring a lead generation agency like Broker Calls to find you leads. Their job is to make calls around, and screen for the most qualified prospects to present to you. Telemarketing companies tend to have their own contact databases, to begin with, and use their depth of experience to quickly and efficiently target potential clients. In addition to finding leads to present to you, telemarketers also follow up with leads for you. They represent your business for you and gather the information that helps them determine for you where a potential customer is in the sales funnel at a given point of time. Telemarketing can be a profitable investment.
Invest in pay-per-click advertising
Buying pay-per-click advertising on Google Ads for credit card lead generation can be expensive. Good, converting leads in this category can end up costing as much as $200 each. Facebook advertising is an option, as well. Pay-per-click advertising can deliver leads that close at an 80-percent rate — people who click on your ads are likely in the market for new credit card processing services, and only click if they are actually interested. Advertising of this kind isn’t simply about throwing a text ad together, paying Google or Facebook, and watching the leads roll in, however. You need to have a top-notch, professional website, and you need to be willing to properly integrate your pay-per-click advertising into it.
Begin to build a database
Taking your time to build up a database of small businesses that might be interested in your offerings, can be an efficient way of trying credit card lead generation. You could deploy software automation to help save time. CRM software could collect email addresses from every business that it contacts, send out automated lead generation emails, and, when someone shows interest in your product, notify you so that you can pick up from there.
Share quality content
When you offer valuable industry content and insights on your website, blog, and social accounts, you can attract potential clients interested in learning more about credit card processing and related matters. You do need to be able to invest time and money in creating or acquiring good content, however.
You don’t need to choose among the different methods available to you and try just one. Instead, it could help to try them all. You could certainly try old-fashioned approaches such as direct mail marketing or going door-to-door, but you could also hire a telemarketer to get qualified leads willing to make an appointment. They could get you email contacts for your mailing list, as well, so that you can try marketing on them to gradually get them interested. Certainly, you could pay for leads at first, but once you try these methods for a few months, you should have your own lead generation machine at minimal outlay.
To learn more about Broker Calls or to obtain leads, contact us today at 855.268.3773. Make sure you stay up to date by visiting our social media sites Twitter, Facebook, or LinkedIn.
Frequently Asked Questions
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Credit card processing leads are businesses seeking new or improved merchant services for accepting credit and debit card payments. These leads represent business owners who may be dissatisfied with their current processing rates, looking for better technology, or setting up payment capabilities for the first time. For merchant services providers, these leads offer a direct connection to businesses ready to evaluate and potentially switch their payment processing solutions.
Business owners commonly search for new processing solutions because they want lower transaction fees, better customer service, more modern point-of-sale equipment, or integrated payment technology that works with their existing systems. Contract expirations and dissatisfaction with hidden fees or rate increases also drive business owners to compare alternative providers. Understanding the prospect's specific pain point helps sales representatives tailor their pitch effectively.
Pay-per-call for credit card processing leads uses targeted advertising to reach business owners searching for merchant services and connects them via a tracked phone number to a processing provider's sales team. The provider pays only for actual conversations with interested businesses. This direct phone connection is especially valuable for merchant services because pricing discussions and competitive comparisons are best handled in a live conversation.
Companies should seek a lead provider that delivers exclusive, real-time calls from business owners with verified interest in changing their credit card processing. The provider should offer geographic and industry targeting to match the types of businesses the company serves best. Transparent reporting on call quality and conversion outcomes helps evaluate the partnership's return on investment.
BrokerCalls generates credit card processing leads through its pay-per-call network, connecting merchant services companies with business owners actively evaluating their payment processing options. Leads are delivered in real time as inbound calls with documented consent and verified interest. The company's dedicated account managers help optimize campaigns for the specific verticals and business sizes that each client serves.
Companies can differentiate by offering transparent pricing with no hidden fees, providing free rate comparisons against the prospect's current processor, and demonstrating industry-specific expertise for the type of business calling. Showing the business owner exactly how much they can save each month during the initial conversation creates a compelling reason to switch. Building trust through honest communication rather than aggressive sales tactics produces stronger long-term client relationships.
Credit card processing clients generate recurring monthly revenue from transaction fees for as long as they maintain their account, which can span several years. A single small business processing $20,000 per month can generate meaningful residual income for the provider over the life of the relationship. This high lifetime value makes the upfront cost of acquiring leads through pay-per-call a worthwhile investment for merchant services companies.
Restaurants, retail stores, e-commerce businesses, medical offices, and professional services firms are among the strongest sources of credit card processing leads because they handle high transaction volumes and are sensitive to processing costs. Businesses experiencing rapid growth or opening new locations are also excellent prospects because they need scalable payment solutions. Targeting campaigns toward these high-volume merchant categories improves overall lead quality.
Business owners locked into long-term processing contracts with early termination fees are harder to convert because switching costs create a barrier. However, many business owners are unaware that their contract may have expired or that penalties may be negotiable. Companies that help prospects understand their current contract terms and calculate the net savings even after cancellation fees can still convert these leads successfully.
Lead generation for merchant services must comply with TCPA regulations, truthful advertising standards, and PCI DSS awareness when discussing payment data handling during sales conversations. Marketing materials should not make misleading claims about savings percentages or guaranteed rates without disclaimers. BrokerCalls maintains full TCPA compliance across its pay-per-call campaigns and ensures all publisher traffic meets ethical advertising standards.
