How CMS's New MCP Model Impacts Pay-Per-Call

What is the Making Care Primary Model (MCP)?

The Centers for Medicare & Medicaid Services (CMS) recently announced the Making Care Primary (MCP) Model, a voluntary primary care initiative aimed at improving care management and coordination. This model, which will be tested in eight states starting July 1, 2024, spans over a 10.5-year period and focuses on enhancing primary care services, fostering partnerships with specialists, and addressing patients’ health-related social needs (HRSNs) like housing and nutrition. CMS aims to transform care delivery and achieve better health outcomes through the MCP Model.

How Pay-Per-Call Marketing is Impacted

The introduction of the MCP Model has significant implications for the pay-per-call marketing industry. As the MCP Model emphasizes improved care management and coordination, pay-per-call marketers can leverage this shift to target specific patient populations and connect them with relevant healthcare providers. The integration of physical and behavioral health services under the MCP Model also opens up opportunities for partnerships with providers specializing in behavioral health. By aligning marketing efforts with the MCP Model’s goals, pay-per-call marketers can provide better quality leads and deliver more comprehensive services to clients.

How Can Affiliates Adapt to Changes Made by CMS

To adapt to the changes brought about by the MCP Model, affiliates in the pay-per-call industry need to align their strategies with the evolving landscape. Here are some ways affiliates can adapt:

1. Targeted Marketing Campaigns: Affiliates can focus on specific patient populations and tailor their marketing campaigns to address the healthcare needs and HRSNs highlighted by the MCP Model. By understanding the target audience and their unique requirements, affiliates can generate more relevant leads and improve campaign effectiveness.

2. Partnership Collaborations: Building partnerships with primary care clinicians, specialists, and social service providers aligns with the MCP Model’s emphasis on care coordination. Affiliates can explore collaborations to expand their reach, provide comprehensive services, and leverage the expertise of these partners.

3. Enhanced Data Analysis: With the MCP Model’s emphasis on improved care management and outcomes, affiliates should invest in advanced data analysis capabilities. By analyzing data related to patient health outcomes and identifying patterns, affiliates can optimize their marketing strategies, enhance lead generation, and demonstrate value to clients.

How BrokerCalls is Adjusting to Industry Changes

At BrokerCalls, we recognize the impact of CMS’s MCP Model on the pay-per-call industry. To adapt to these changes, we are actively aligning our strategies with the MCP Model’s goals. We are developing targeted marketing campaigns that address specific patient populations and their healthcare needs. Additionally, we are forging partnerships with primary care clinicians, specialists, and social service providers to enhance care coordination and deliver comprehensive services. By staying ahead of industry shifts and leveraging data analysis, we strive to provide high-quality leads and deliver value to our clients in the evolving landscape shaped by the MCP Model.

To learn more about how pay-per-call advertising can benefit your business, please contact BrokerCalls today at (855) 268-3773. You can also reach us on social media through Facebook, LinkedIn, and Instagram.

Sean d'Oliveira
Sean d'Oliveira
After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

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