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Improving Mass Tort Lead Generation With Pay-Per-Call Marketing

For law firms handling mass tort cases, finding a steady stream of qualified leads for lawyers is essential for success. Mass tort cases, which involve lawsuits against companies for injury or harm caused by defective products, medicines, or environmental factors, rely on having a large pool of potential plaintiffs. However, locating and reaching these individuals through traditional marketing channels can take time and effort for effective mass tort lead generation.

However, pay-per-call marketing is a great lead generation solution for lawyers, perfectly tailored to the unique demands of mass tort practice areas. By embracing this performance-based advertising model, law firms can effortlessly connect with potential lawsuit clients on a large scale while maintaining control over their budget and only paying for the leads that truly matter.

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Ready to expand your business?

BrokerCalls offers highly qualified inbound calls and phone leads.
Reach out and get started today.

Let’s Talk

How Pay-Per-Call Marketing Works for Mass Torts

Pay-per-call marketing operates by encouraging potential clients to take a specific action. In this case, making a phone call to your law firm. Unlike traditional online ads or search engine marketing that charge for clicks, impressions, or web form submissions, pay-per-call only charges when a qualified caller dials your tracking number after being exposed to your marketing message. This means you’re only paying for leads more likely to convert into signed cases.

This mass tort lead generation approach aligns perfectly with the realities of mass tort client acquisition. Potential plaintiffs in these cases often have complex legal situations and want to speak directly with an attorney or intake specialist before deciding to proceed. Pay-per-call bypasses the need for web forms or emailed information requests, delivering warm leads straight to your firm’s phone lines.

The pay-per-call model also enables highly targeted advertising tailored to specific mass tort case types. For instance, if your firm handles claims about defective medical devices, you can craft a customized marketing campaign that resonates with your ideal prospective clients. This level of precision targeting ensures your advertising budget is optimized for maximum ROI.

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Advantages for Law Firms Handling Mass Torts

By leveraging pay-per-call for mass tort lead generation, law firms can reap substantial benefits:

Cost-Effective Lead Acquisition 

Since you only pay for the calls your firm receives from interested prospects, pay-per-call saves money on low-quality web clicks or form submissions. This performance-based model helps stretch your marketing dollars further.

Better Lead Qualification 

Phone calls represent a higher level of intent from potential clients than online inquiries alone. These callers have taken the extra step to speak with your team, signaling a greater likelihood of converting to a signed case.

Real-Time Connection 

With pay-per-call, your firm can connect live with prospects when their intent to take legal action is highest. This real-time response capability improves your chances of securing representation before the lead goes cold.

Powerful Analytics 

Sophisticated call tracking and analytics provide deep insights into your campaigns’ performance, caller demographics, and marketing source data. This intelligence helps continuously optimize your mass tort advertising efforts.


Mass tort litigation carries strict regulatory requirements around advertising claims and consumer protection. Pay-per-call partners specializing in legal marketing, like BrokerCalls, understand these complexities and can help ensure compliance. We have dedicated compliance teams that stay updated with the latest regulations and ensure all marketing efforts align with the law. This way, you can focus on your cases, knowing that your marketing is being handled ethically and legally.

As competition in the mass tort arena intensifies, proactive plaintiff acquisition will be crucial for maintaining a strong book of cases. By making pay-per-call marketing a core part of your firm’s strategy, you can unlock a scalable source of qualified leads ready to explore taking legal action. 

Partner With BrokerCalls to Generate Mass Tort Leads

For law firms seeking to turbocharge their mass tort lead generation efforts, partnering with an industry-leading pay-per-call network like BrokerCalls can be extremely beneficial. BrokerCalls specializes in the legal vertical, offering extensive expertise in compliant mass tort marketing and access to a vast network of high-intent consumer callers. Our dedicated compliance team helps navigate the complex regulatory landscape surrounding mass tort advertising. With proven success driving quality mass tort leads at scale, BrokerCalls empowers law firms to grow their plaintiff rosters cost-effectively while allowing them to focus on advocating for their client’s rights. Please contact BrokerCalls at (855) 268-3773 or visit us on FacebookLinkedIn, X, or Instagram for more information on mass tort lead generation for your business.

Sean d'Oliveira
Sean d'Oliveira
After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

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