quality solar lead generation from homeowners

As more consumers turn to alternative energy methods to save money and reduce carbon emissions, the solar energy industry has become increasingly competitive. More and more consumers are becoming savvy about renewable energy, which has increased the need for solar installers and manufacturers to gain market share in both residential and commercial sectors. The intensified competition makes it critical for companies to optimize their customer acquisition costs through effective solar lead generation strategies.

Generating leads for solar through effective methods like buying inbound calls can help businesses identify and nurture qualified leads to maintain healthier profit margins and achieve sustainable growth. Using inbound calls for solar, also known as pay-per-call, can better target high-potential customers to significantly reduce customer acquisition costs. Having access to valuable solar leads that have a higher conversion rate can help companies increase sales while lowering the time and resources it takes to connect with high-intent consumers.

Ready to expand your business?

BrokerCalls offers highly qualified inbound calls and phone leads. Reach out and get started today.

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person calling

Ready to expand your business?

BrokerCalls offers highly qualified inbound calls and phone leads.
Reach out and get started today.

Let’s Talk

What Is Solar Lead Generation?

Lead generation for solar businesses entails using marketing efforts to capture interest from potential customers considering solar installations. Companies can use a variety of strategies including digital advertising and content marketing, and traditional marketing methods like direct mail and inbound calls. These home solar leads are often captured through landing pages, contact forms, or phone calls, where basic information such as property details, current energy usage, and contact information is collected to assess their potential fit for solar installation.

Once leads for solar are captured, they enter the qualification and nurturing process where sales teams evaluate factors such as roof condition, energy consumption patterns, local solar incentives, and financial capability. Solar companies can then prioritize leads based on factors like property ownership, credit score, roof orientation, and expressed interest level to enhance the sales funnel. This solar lead generation approach helps solar businesses maximize their conversion rates while minimizing the time and resources spent on unqualified leads.

How Much Does Solar Energy Save You?

Solar energy can generate significant savings for consumers by reducing electricity bills, but the exact amount will vary based on different factors. Homes with solar panels installed can expect to save around $100 to $200 a month on electric bills, according to the U.S. Department of Energy, depending on the extent of their solar energy installation.

Along with reduced electricity bills, consumers with solar panels in their homes can also receive tax incentives, rebates, and solar renewable energy credits that can significantly reduce the initial installation costs and improve the return on investment. The federal solar tax credit allows homeowners to deduct 30% of their solar system’s cost from their federal taxes. Some utility companies also offer net metering programs, where excess energy produced by solar panels is credited to the homeowner’s account, further increasing savings. When combined with rising electricity rates, solar installation can provide significant savings compared to future energy cost increases, making the long-term savings even more substantial.

solar lead generation

How Do I Get Residential Solar Leads?

Inbound calls for residential solar leads represent one of the most effective methods for converting interested homeowners into qualified customers. When potential customers initiate contact through phone calls, they typically demonstrate a higher level of interest and intent compared to leads generated through cold calling or direct mail. Unlike outbound marketing where businesses have to track down potential customers, inbound calls feature consumers who have already identified a need and taken the initiative to reach out. These callers typically have higher purchase intent, are further along in the buying cycle, and convert at significantly higher rates than other lead sources.

By acquiring these calls from lead generation partners or pay-per-call networks, businesses can access a stream of quality customers who are ready to engage in the services. This lead generation approach is particularly valuable in industries like home services, where purchases often require person-to-person consultation. The key to maximizing these opportunities involves partnering with a proven lead generation company and having a well-trained call center that can provide valuable information about solar benefits and savings.

How Much Do Solar Companies Pay for Leads?

Solar lead costs can vary based on lead quality and market factors. The typical costs will range from:

For exclusive leads:

  • Qualified exclusive leads: $200-400 per lead
  • High-intent exclusive leads with pre-qualification: $300-600 per lead
  • Live transfer calls from interested prospects: $400-800 per lead

For shared leads:

  • Basic shared leads: $20-50 per lead
  • Qualified shared leads: $50-150 per lead
  • Age of lead affects price (fresh leads cost more)
  • Typically shared with 3-4 other companies

Additional factors that influence lead costs:

  • Geographic location
  • Property type
  • Homeowner’s credit score and income level
  • Verification status of contact information
  • Level of pre-qualification performed
  • Seasonal demand

While cheaper shared leads may seem attractive, they often result in lower conversion rates due to competition. Many successful solar companies find that paying more for exclusive, high-quality leads ultimately provides better ROI despite the higher upfront cost.

Ready to expand your business?

BrokerCalls offers highly qualified inbound calls and phone leads. Reach out and get started today.

Let’s Talk
person calling

Ready to expand your business?

BrokerCalls offers highly qualified inbound calls and phone leads.
Reach out and get started today.

Let’s Talk

Access Effective Solar Lead Generation Strategies from BrokerCalls

The highly competitive nature of the solar industry requires a proven lead generation partner. BrokerCalls delivers premium solar leads that drive real business growth and maximize your ROI. Our specialized solar lead generation service connects you with pre-qualified prospects, eliminating the need for costly in-house advertising teams and inefficient marketing campaigns. Through our sophisticated targeting and strict qualification process, we ensure every call routed to your business is from a genuinely interested prospect who matches your service criteria, helping you convert more leads into solar installations. By focusing exclusively on high-intent customers, we streamline your lead acquisition process and help you scale your solar business efficiently. Please call BrokerCalls at (855) 268-3773 today to discover more about how we can work together to enhance your solar lead generation practices.

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Sean d'Oliveira
Sean d'Oliveira
After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

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