If you monetize high-intent homeowner traffic, BrokerCalls™ helps you sell home services calls pay per call with transparent routing and dependable payouts. Our platform matches real service needs to ready-to-dispatch buyers so your traffic converts quickly and reliably. You get a single partner, a clear compliance framework, and conversion-focused feedback that strengthens your campaigns over time.
Why Publishers Choose BrokerCalls™
Home services is one of the highest-converting verticals in pay-per-call. When a homeowner has a burst pipe, a damaged roof, or a broken AC in July, they are not comparison shopping, they are calling the first result that looks credible. BrokerCalls™ has active buyer campaigns across 14 home services verticals. HVAC, roofing, and plumbing are our highest-volume categories. Solar is our fastest-growing. If you generate home services traffic, owned directories, paid search, SEO, or local advertising, BrokerCalls™ has a buyer for your calls.
Publishers choose us for exclusive call delivery, responsive account support, and buyers that prioritize same-day scheduling. We route calls using geo, language, time-of-day, and service availability so your calls reach a contractor who can take the job now. That focus reduces lead waste, increases close rates, and creates predictable revenue across seasons and markets.
If HVAC is your primary niche, many partners prefer to sell HVAC calls specifically through our dedicated HVAC program, which aligns routing rules and seasonality strategies to maximize summer and winter demand while maintaining steady volume in shoulder months.
We also share outcome data through your dashboard so you can see which geos, ads, and landing pages are producing the strongest results. That closed-loop feedback helps you reinvest in winning placements, refine creative, and allocate budgets to the highest-return campaigns faster.
Current Payout Rates
Our pay-per-call model rewards intent and verifiable eligibility. Payouts reflect job value, emergency urgency, geo, and buyer coverage at the time of the call. Publishers with consistent quality and low dispute rates see rapid scaling, performance bonuses, and access to premium buyer pools.
| Vertical | Call Type | Payout Range | Volume Availability |
|---|---|---|---|
| HVAC | Inbound | $30-$70 | High, seasonal peaks, year-round |
| Roofing | Inbound | $35-$75 | High, storm surge available |
| Plumbing | Inbound | $40-$80 | High, emergency-driven year-round |
| Pest Control | Inbound | $25-$55 | Moderate-high, spring/summer peak |
| Bath Remodel | Inbound | $40-$80 | Moderate |
| Home Warranty | Inbound + warm transfer | $25-$50 | Moderate, year-round |
| Water Damage & Mold | Inbound | $45-$90 | Moderate, storm surge available |
| Solar | Inbound + warm transfer | $50-$120 | Growing, IRA tax credit demand |
| Windows & Doors | Inbound | $30-$60 | Moderate |
| Electrician | Inbound | $35-$70 | Moderate, EV charger demand growing |
| Home Security | Inbound + warm transfer | $35-$65 | Moderate |
| Flooring | Inbound | $30-$55 | Moderate |
| Moving | Inbound | $20-$45 | Seasonal, summer peak |
| Senior Living | Inbound + warm transfer | $40-$90 | Moderate, high LTV |
Payouts shown are starting rates. Volume bonuses and rate increases available for publishers consistently delivering quality calls. Contact your account manager for current rate card.
Rates are updated based on buyer capacity and market shifts. Your account manager will align your traffic with campaigns that best fit your geos, hours, and call types so you capture higher payouts with fewer rejects. If you are testing new sources, start with controlled caps and scale once quality is confirmed.
What BrokerCalls™ Offers Publishers
Emergency Service Calls Convert in Minutes: Not Days
HVAC calls in July, plumbing emergencies, and storm damage roofing calls have the fastest conversion of any call type. The homeowner has an immediate problem and needs a contractor today. BrokerCalls™ routes these emergency calls to buyers with same-day scheduling capacity, which is why conversion rates in these categories run 40-47%.
We prioritize routing logic that matches the caller’s zip code, service request, and availability window to the nearest qualified buyer. That precision gets a dispatcher on the line quickly, reduces caller drop-off, and boosts first-call resolution for urgent jobs.
Storm Surge Infrastructure for Roofing and Water Damage
When a major storm hits a market, demand for roofing and water damage calls spikes within hours. BrokerCalls™ has surge capacity infrastructure. Publisher caps are increased in real time, storm-affected zip codes are prioritized, and buyers are pre-positioned to receive maximum volume within the first 72 hours after a storm event. If you are in a storm-affected market, your account manager should be your first call.
We monitor severe weather alerts and coordinate with buyers on staffing, service areas, and materials constraints so your storm traffic is monetized when consumer urgency is at its highest. Publishers that activate quickly after an event typically see stronger take rates and better revenue per call.
Solar Demand Extended Through 2032 by IRA Tax Credit
The 30% federal solar tax credit through 2032 creates sustained consumer demand that is not tied to energy prices or short-term incentives. BrokerCalls™ solar payouts range from $50 to $120 per call, the highest CPL in the home services vertical, reflecting the high job value of solar installation.
We pre-qualify for basic homeowner fit like roof ownership and interest in an on-site estimate to reduce wasted transfers. If your audience skews toward homeowners with stable utility costs, you can still capture strong intent with education-driven content that frames the long-term value of solar.
14 Active Verticals: One Relationship
Publishers who generate traffic across multiple home services categories can manage all campaigns through a single BrokerCalls™ account manager. You do not need to maintain relationships with a dozen different buyers for a dozen different verticals. One account manager, one payment, one reporting dashboard.
This single-relationship model simplifies operations, reduces reconciliation effort, and gives you a consolidated view of performance across categories. It also helps balance seasonality by shifting budgets into counter-cyclical verticals so revenue stays consistent throughout the year.
Traffic Sources We Accept
Home services comparison websites, owned directories, paid search (Google Local Services Ads, standard paid search), SEO, Facebook and social media, TV and radio advertising, direct mail, and local advertising. All sources disclosed at onboarding.
We support dynamic number insertion and call-only formats, and we can provision tracking numbers for each source so you can see what is driving outcomes. Your account manager can review ad copy and landing pages for compliance language, disclosures, and eligibility clarity before launch.
For best results, align your ads to urgent homeowner needs, set clear service areas, and publish operating hours that match buyer availability. This reduces misroutes, improves caller experience, and increases the percentage of billable calls.
Compliance Requirements
All home services calls must be sourced under TCPA 1-to-1 express written consent per FCC 2024 rules. Home services callers must genuinely be the homeowner or authorized property contact — coached calls or misrepresented property authority are not accepted. DNC scrubbing required before every campaign.
We provide consent language guidance and help verify that your capture points include required disclosures, opt-in intent, and proper identity fields. Publishers should maintain auditable records of consent, including timestamp, source, and form or call recording references, so any compliance review is fast and painless.
BrokerCalls™ records calls for quality and compliance purposes, and we share disposition feedback that you can align with your traffic sources. This audit trail protects both sides, supports rapid dispute resolution, and ensures a consistent standard of consumer protection.
How to Get Started
- Submit your affiliate application. Complete the form below. Tell us which verticals you generate traffic in, your approximate monthly call volume, and your primary traffic source.
- Account manager onboarding. Your dedicated account manager contacts you within one business day to review offer rates, discuss compliance standards, and configure your Ringba tracking setup.
- Start sending calls. Once your campaign is live in Ringba, calls start generating payouts. Track every call in real time through your affiliate dashboard.
- Get paid. Bi-monthly ACH on Net 15 terms. No wire delays, no minimum thresholds that make you wait months to collect.
We recommend a brief test window with conservative caps to confirm routing, geo-coverage, and caller fit. After quality is validated, we scale caps, add new geos or dayparts, and layer in additional verticals to expand your revenue.
Frequently Asked Questions
What home services verticals does BrokerCalls™ buy calls for?
HVAC, Roofing, Plumbing, Pest Control, Bath Remodel, Home Warranty, Water Damage and Mold, Solar, Windows and Doors, Electrician, Home Security, Flooring, Moving, and Senior Living. Coverage and demand vary by market and season, and your account manager will advise where your calls will be most competitive.
What is the payout range for home services calls?
$20-$120 depending on vertical. Solar carries the highest CPL. Moving carries the lowest. See the payout table above for current rate ranges. Geo, service urgency, and historical quality influence exact payout within each range.
Does BrokerCalls™ buy calls during storm events?
Yes. BrokerCalls™ has surge infrastructure for roofing and water damage calls. When a storm event hits, publisher caps are increased in real time. Notify your account manager when a storm hits your market. You can also pre-register storm-prone geos so we are ready to open caps the moment conditions change.
Can I run multiple home services verticals simultaneously?
Yes. Many home services publishers run 3-5 verticals simultaneously. Your account manager coordinates all campaigns. We can apply negative keywords and clear caller prompts to keep traffic cleanly segmented by service type.
What is the conversion rate for home services calls?
BrokerCalls™’ 2-year Ringba data shows 40-47% conversion rates across top home services verticals. Emergency categories (plumbing, HVAC, water damage) convert fastest. Publishers improve results further by matching geo and service availability and by setting accurate caller expectations in ads and on landing pages.
Does BrokerCalls™ require homeownership verification?
Yes. Buyers require callers to be homeowners or authorized property contacts. IVR confirms this before connection. Agent-level verification is also used to confirm scope and scheduling so only qualified calls are billed.
Ready to Start Sending Calls?
BrokerCalls™ has 14 active home services verticals and buyers ready for quality calls. Whether you generate HVAC traffic from paid search, roofing leads through storm-chasing content, or solar prospects from comparison websites, apply below or call to discuss current rates.
If you are ready to sell home services calls pay per call, we will help you launch quickly, validate compliance, and scale volume with minimal operational lift. Start with your strongest markets, review disposition feedback daily, and expand into adjacent service lines to unlock new revenue.
Call (855) 268-3773 or email contact@brokercalls.com to talk to an affiliate manager before applying.