In the highly competitive health insurance industry, brokers must continually find innovative ways to grow their business and attract new clients. The Affordable Care Act (ACA) has opened up many opportunities for brokers to connect with individuals and families seeking affordable health coverage, but standing out in this market can be challenging. One powerful tool that can give brokers a significant edge involves buying ACA health insurance leads through services like BrokerCalls™.
By leveraging targeted lead generation strategies for health insurance, brokers can increase their client base and build lasting relationships with those who genuinely need expert guidance in navigating the complexities of ACA health insurance. BrokerCalls™ can work with you to find effective ACA health insurance leads, boosting your client acquisition and retention rates.
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BrokerCalls™ offers highly qualified inbound calls and phone leads. Reach out and get started today.
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How Do I Hit Year-Round Needs for ACA Leads for my Agency?
Hitting year-round needs for ACA leads is essential for maintaining a consistent pipeline of clients and growing your insurance agency over time. While the ACA’s open enrollment period often generates the most immediate business, relying solely on these seasonal spikes can leave your agency vulnerable to slow periods and unpredictable cash flow. You need a strategy covering peak and off-peak times to ensure steady growth and success.
Below are several proven tactics BrokerCalls™ uses to generate ACA health insurance leads and meet year-round demand consistently.
- Maximize the Open Enrollment Period – The open enrollment period is a goldmine for ACA brokers, as many consumers actively seek coverage during this time. To fully capitalize on this, you should ramp up marketing efforts. Use digital ads, email campaigns, and social media promotions to drive awareness. Meanwhile, leverage lead generation services like BrokerCalls™ to capture high-intent leads directly from individuals seeking ACA insurance.
- Tap into Special Enrollment Periods (SEPs) – Special Enrollment Periods (SEPs) are triggered by significant life events (e.g., marriage, childbirth, job loss, etc.), which means there’s year-round potential for ACA sign-ups. Marketing tailored to people experiencing qualifying life events can generate year-round leads.
- Leverage Content Marketing – By creating valuable, informative content, you can become a trusted resource for those searching for ACA information. Optimize this content for search engines to attract organic traffic from people researching ACA plans.
- Offer Year-Round Consultations – Many people don’t think about health insurance until necessary. As an agent, positioning yourself as a year-round consultant rather than just a seasonal salesperson can help you generate continuous leads.
- Partner with Employers and Other Professionals – Building relationships with employers, HR managers, financial advisors, and other professionals who interact with individuals or businesses eligible for ACA coverage can provide a steady source of leads.
- Leverage BrokerCalls™ – To ensure a continuous flow of leads, consider using lead generation companies like BrokerCalls™. These services provide insurance agents with high-quality, qualified leads on an ongoing basis. BrokerCalls™ can give you access to individuals actively seeking ACA health insurance, allowing you to reach potential clients when they are most interested.
- Stay Informed and Adapt to Changes – The ACA is subject to political and policy changes, which means the insurance landscape can shift unexpectedly. To better serve your clients, remain informed about upcoming policy changes, new subsidies, and the latest health insurance news. If new ACA-related benefits or regulations are announced, update your marketing materials and outreach strategies accordingly.
- Retain Clients with Exceptional Customer Service – Client retention is just as important as lead generation. To maintain a steady business flow, you must offer exceptional service that keeps clients returning and referring others. Once a client enrolls in an ACA plan, continue to provide support. This includes helping them navigate their policy, ensuring their coverage meets their needs, and providing advice on healthcare savings strategies.
Combining these strategies and remaining adaptable to market changes ensures your ACA insurance agency generates steady leads throughout the year. Whether capitalizing on special ACA enrollment periods, educating the public, or leveraging lead generation platforms like BrokerCalls™, your agency can maintain a constant flow of business and thrive long beyond the open enrollment period.
What States Have Expanded Medicaid Coverage for ACA Health Insurance?
As of 2024, 40 states and Washington D.C. have expanded Medicaid under the ACA, increasing access to health coverage for low-income individuals. Medicaid expansion allows adults with incomes up to 138% of the federal poverty level (FPL) to qualify for coverage, even if they don’t have dependent children or a disability. This expansion has significantly reduced uninsured individuals and provided vital healthcare access to millions of Americans.
The states that have not expanded Medicaid include:
- Wyoming
- Kansas
- Texas
- Wisconsin
- Tennesse
- Missouri
- Alabama
- Georgia
- South Carolina
- Florida
Medicaid expansion is widely seen as a way to reduce health disparities and improve access to healthcare for vulnerable populations. However, some states have yet to adopt the expansion, which limits coverage for low-income residents.
Are ACA Health Insurance Plans More Attractive to Middle-Income Individuals?
Yes, ACA health insurance plans have become increasingly attractive to middle-income individuals, mainly because of the enhanced subsidies introduced by the American Rescue Plan (ARP) and Inflation Reduction Act (IRA). These subsidies have made premiums more affordable for individuals who earn too much to qualify for Medicaid but struggle to pay full price for marketplace coverage.
Under the ACA, middle-income individuals—defined as those earning between 100% and 400% of the federal poverty level (FPL)—can qualify for premium tax credits that reduce monthly payments. The enhancements introduced by the ARP and IRA have expanded these subsidies, making health plans more affordable for a broader range of income brackets.
These changes, combined with a broader range of plan options in the marketplace, have made ACA plans far more attractive to middle-income earners by providing them with high-quality, affordable health coverage options.
Ready to expand your business?
BrokerCalls™ offers highly qualified inbound calls and phone leads. Reach out and get started today.
Let’s Talk
Does Targeting Diverse Demographics Produce Higher ROIs in ACA Leads?
Yes, targeting diverse demographics can produce higher ROI in ACA health insurance leads. The ACA has been designed to serve a broad spectrum of the population, including various age groups, ethnic backgrounds, income levels, and employment statuses. By targeting diverse demographics, brokers and agencies can tap into underserved markets with high demand for affordable health insurance coverage.
Moreover, individuals from diverse economic backgrounds, such as young adults, immigrant populations, and those with lower-to-middle income, often face challenges obtaining coverage and may turn to ACA plans for affordable options. By reaching these groups through targeted campaigns, brokers can increase engagement and conversions, thus improving ROI. Diversifying lead generation efforts also ensures a broader client base, which can provide a steadier stream of clients year-round, helping to mitigate the seasonality of ACA plan enrollment.
Partner With BrokerCalls™ for Effective ACA Health Insurance Leads
Partnering with BrokerCalls™ is an excellent strategy for effectively generating ACA health insurance leads. BrokerCalls™ connects businesses with high-quality, pre-qualified leads from individuals actively seeking ACA coverage. Buying ACA leads streamlines the process by delivering targeted leads that are ready to engage, saving brokers time and effort spent on cold calling or ineffective healthcare marketing strategies.
By partnering with BrokerCalls™, companies can tap into a broader, more diverse audience, improving the chances of converting leads from underserved populations, including those eligible for special enrollment periods or subsidies. This focused approach increases lead conversion rates and boosts overall ROI. In the crowded ACA marketplace, partnering with a specialized inbound call service like BrokerCalls™ helps businesses stay ahead of the competition, ensuring they can meet client demand and expand their business more efficiently. Contact us today at 855-268-3773.
External Sources
- KFF – Status of State Medicaid Expansion Decisions
- HealthCare.gov – Federal poverty level (FPL)
- U.S. Department of the Treasury – Inflation Reduction Act
