How to Find High-Quality Home Warranty Leads

Using Pay-Per-Call to Generate Home Warranty Leads

As a home services business, getting high-quality leads is crucial for growing your customer base and revenue. Pay-per-call advertising is a highly effective way to generate inbound calls and home warranty sales. However, it’s important to understand how it works and why you should consider integrating it into your lead generation strategy for home warranty leads.

What Is Pay-Per-Call?

Pay-per-call is a form of performance marketing where advertisers only pay when a desired call action occurs through their ad. With pay-per-call campaigns for home warranty businesses, advertisers connect calls directly from digital ads to their business phone line and are charged per call received.

The most popular pay-per-call areas to advertise through are Google Ads and Facebook Lead Ads. Advertisers create text or display ads that include a toll-free phone number and are charged a pre-determined cost every time a prospect calls that number after viewing the ad.

Benefits for Home Warranty Companies

For home warranty providers, pay-per-call advertising for home warranty businesses provides many advantages over traditional online lead gen:

• Higher quality leads – Phone calls indicate high intent to buy versus other actions like email signups. Callers have immediate questions and are ready to discuss service plans.

• Phone calls convert at higher rates – Speaking directly with pre-qualified prospects drastically improves conversion to sales versus contacting inbound internet leads.

• Get customers on the phone – Calls provide the opportunity to educate, sell, and even close business—no need to acquire contact info and follow up later.

• Trackable ROI – With pay-per-call, the cost per lead and return on ad spend are transparent. You only pay for calls that come directly from your ads.

• Expand reach – Pay-per-call campaigns cast a wider net by putting your ad and custom phone number across hundreds of relevant sites.

Optimizing Campaigns for Home Warranty Leads

To maximize the quality and volume of calls when looking for the best home warranty leads for sale, home warranty companies need to optimize their pay-per-call campaigns:

• Target homeowners – Use zip code, home value, and homeowner interest targeting to serve ads to those most likely to need coverage.

• Feature benefits – Ad headlines and text should highlight your key benefits – protection from repair costs, approved contractors, etc.

• Promote discounts – Special offers or discounts for new customers can boost response rates. Consider a free month or gift card for new policyholders.

• Dynamic numbers – Use a unique phone number for each ad campaign and traffic source to analyze which performs best.

• Call tracking – Utilize call tracking software to record calls for training purposes and gain insights about lead sources.

• Test ad variations – Run A/B split tests on different ad copy, headlines, and landing pages to improve conversions.

• Retargeting – Build remarketing lists and create lookalike audiences to recapture website visitors through paid calls.

Integrating With Other Lead Gen Strategies

While effective as a standalone strategy, pay-per-call ads work best when integrated with your other lead generation efforts like:

• PPC search ads – Use pay-per-call for high-funnel brand and service terms, then send lower-funnel traffic to your website.

• Website pop-ups/chat – Place call-only ads onsite to capture visitors who don’t convert initially.

• SEO – Optimize landing pages for organic traffic, then retarget visitors to trigger calls.

• Content offers – Push gated premium content to build your audience, then hit them with special call offers.

• Social media – Turn followers into callers with pay-per-call ads on Facebook, Instagram, and LinkedIn.

• Direct mail – Mailers can include unique phone numbers or QR codes to track calls.

Pay-per-call marketing opens up an extremely valuable channel for home service companies to capture motivated shoppers over the phone. The proper optimization can become a powerful component of your digital marketing strategy to generate more home warranty sales.

Contact BrokerCalls to Find the Best Home Warranty Leads

Working with BrokerCalls to develop a pay-per-call campaign for generating the best home warranty leads can be extremely beneficial for businesses. BrokerCalls has extensive expertise and years of experience setting up and optimizing pay-per-call campaigns across various industries. Our team can leverage our pay-per-call expertise of what works to build an effective campaign tailored to your specific business goals and target audience. We can handle all the campaign management and optimization to drive qualified calls to your sales team.