The COVID-19 pandemic has completely altered how people look at life. With millions of people dying from the pandemic, it forced everyone to consider their own mortality and how precious their lives are. As a result, a 2023 study revealed that a historically high percentage of consumers (39%) planned to buy life insurance within the next year, according to LIMRA. The intention to purchase is even greater among Gen Z adults (44%) and millennials (50%). With the need for life insurance growing, life insurance agencies need proven ways to capitalize on the increased interest. When looking at how to get life insurance leads, buying inbound calls from reputable lead generation companies has emerged as a great strategy for agencies looking to connect with high-quality leads in real time.
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What Are the Best Ways of Generating Life Insurance Leads?
To generate life insurance leads for agencies, it’s important to have access to a bevy of strategies. From traditional methods like cold calling and direct mailers to modern methods like digital marketing, it’s up to the agency to determine the best routes. However, to reach high-intent consumers actively looking for information on life insurance policies, buying inbound calls is a proven strategy to help increase sales conversions.
Inbound calls can be directed straight to the agency in real time as the consumer wants to discuss life insurance policies. This instant connection with a high-intent consumer helps maximize sales by allowing them to reach their target audience. Inbound calls can be screened to ensure the caller meets the agency’s specific demographics, including age, income level, and location. This targeted approach in real time helps narrow down the number of potential customers so agencies can better focus on closing sales for specific clients.
Where Do Life Insurance Leads Come From?
Life insurance leads can be generated with numerous strategies, including internal methods from past or interested clients, purchasing from third-party companies, online marketing, email campaigns, referrals, cold calling, direct mailers, and business networking. The direct type of lead generation method will depend on the agency’s needs. For the best life insurance leads for your business, using a variety of sources allows insurance professionals to cast a wide net and tailor lead generation strategies to their target market and business model.
How Much Does it Cost to Buy Leads for Life Insurance?
When considering the cost of buying leads for life insurance, it’s important to consider the value of the lead being purchased. The lead’s quality and exclusivity will cause the price to increase, but the chances of converting to a sale will also go up. Exclusive leads that are sold to only one agency will generally cost more than shared leads. Higher-quality leads, such as those from consumers actively seeking quotes, tend to be pricier as well.
Pricing
- Per-lead pricing: Typically ranging from $5 to $75+ per lead.
- Bulk pricing: Discounted rates for purchasing large quantities.
- Tiered pricing: Based on lead quality or consumer demographics.
Factors Affecting Cost
- Lead type (e.g., online form submissions, aged leads, phone-verified leads).
- Geographic location.
- Consumer age and estimated income.
- Level of consumer interest or intent.
Price Ranges
- Low-quality or aged leads: $2-$10 per lead.
- Average quality shared leads: $10-$30 per lead.
- High-quality or exclusive leads: $30-$100+ per lead.
Does Buying Life Insurance Leads Work?
Buying life insurance leads can be a viable lead generation method if purchased from a reputable lead generation company. A reliable third-party vendor will only offer inbound calls that meet industry standards to ensure all regulations, including TCPA compliance, have been followed. This process helps agencies capitalize on the caller’s intent without having to worry about following proper marketing procedures as the third-party company handles that aspect. Buying leads allows the agency to focus on converting the sale rather than wasting time and resources trying to find the lead.
Ready to expand your business?
BrokerCalls™ offers highly qualified inbound calls and phone leads. Reach out and get started today.
Let’s Talk
How to Get Life Insurance Leads With BrokerCalls™
As the interest in life insurance continues to grow after COVID-19, so does the need for insurance agencies to capture these new leads. Many life insurance agencies are always looking for proven and reliable ways of how to get life insurance leads. However, they may not know a third-party lead generation company to work with to find the best quality of life insurance leads. BrokerCalls™ buys and sells TCPA-compliant inbound calls. Please reach out to the lead generation team today to learn about how our live, inbound phone calls from high-intent customers are perfect for agencies looking to grow their revenue. We work with our clients to determine the type of customer they want to target in real time. Please call us at (855) 268-3773 or visit us on Facebook, LinkedIn, X, or Instagram for more information on the benefits of buying quality inbound calls from BrokerCalls™ today.
External Source
LIMRA — New Study Shows Interest in Life Insurance at All-Time High in 2023
