Finding new customers interested in life insurance policies is only half the battle when it comes to the sales process for agencies. Converting the consumer into a paying client is the more difficult aspect of the sales process, but it can be simplified with a reliable lead generation strategy for life insurance agencies. A recent lead generation trend to generate life insurance leads for agents has been to buy quality inbound calls. This process helps agencies reach their target audience, which helps improve the chance of converting the sale. Having exclusive and quality calls sent directly to the agency is a reliable way of getting in front of life insurance prospects.
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BrokerCalls™ offers highly qualified inbound calls and phone leads. Reach out and get started today.
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How to Get Leads for Life Insurance
With the life insurance industry overwhelmed with a near-endless supply of agents competing for the sales of a few qualified prospects, finding reliable methods to generate quality life insurance leads for agents has become paramount. For life insurance agencies lacking resources to properly implement and manage lead generation campaigns, working with a professional lead provider can help access a steady flow of quality leads.
The benefits of buying quality inbound leads include less risk of paying for interested leads. The inbound calls sent to the agency only come from callers who have expressed an interest in life insurance, so the agency isn’t wasting time and resources on leads that are less likely to convert. Having a reliable lead generation partner also means not spending time cold calling prospects so the agency can focus on customer service and converting the sale.
Is Paying for Life Insurance Leads Worth It?
No business wants to waste funds on lead-generation tactics that don’t work. However, buying quality inbound calls that produce life insurance leads for agents has proven to be an effective way to improve sales. By paying for a quality lead for life insurance, the agency is able to connect with a consumer actively looking for life insurance information or policy quotes. This high-intent consumer has a much better likelihood of conversion than a cold prospect since they have already expressed interest in the service.
Investing in inbound calls for life insurance agencies also allows them to set criteria for the type of caller they want. Whether it’s age, income level, or location, the agency can pre-determine the customers they interact with so they know who they’re dealing with during the call. This knowledge can be used throughout the sales call to dramatically increase the chance of a conversion.
Time is money, and spending all day calling a bunch of random phone numbers eats up time and resources. While the cost may be low, the amount of resources it takes will cost the agency in the long run. When it comes to buying life insurance leads for agents, quality over quantity is the key to unlocking a more efficient sales pipeline.
When potential clients make an inbound call, they’re ready to discuss life insurance. This perfect timing dramatically increases the likelihood of conversion. Inbound callers with an interest in life insurance don’t need to be pitched on the basics or benefits of life insurance. This allows the agent to focus on addressing their immediate needs, making the cost of buying life insurance leads worth it.
How Much Does It Cost to Buy Life Insurance Leads?
When it comes to determining the cost of life insurance leads, the amount can depend on several factors. These can include:
- Lead Type: Inbound calls generally cost more than an online lead or over other types of leads since they involve high-intent consumers with a better conversion potential.
- Exclusivity: Exclusive leads, sold to only one agent or agency, are more expensive than shared leads but offer better conversion opportunities.
- Demographics: Leads targeting specific demographics or high-net-worth individuals may cost more but can result in larger policies and commissions.
- Volume: Buying leads in bulk often comes with discounts, reducing the per-lead cost.
On average, quality inbound call leads for life insurance can range from $20 to $100 or more per lead. While this will cost more than cold calling, the quality of lead and its potential for conversion help it produce better ROI than traditional or online lead generation methods.
Ready to expand your business?
BrokerCalls™ offers highly qualified inbound calls and phone leads. Reach out and get started today.
Let’s Talk
What Is the Best Line of Insurance to Sell?
While there are many types of insurance types to sell, life insurance has proven to be a steady and lucrative form of insurance to engage in.
- Essential Product: Life insurance addresses a fundamental human need – providing financial security for loved ones.
- High Commissions: Life insurance policies often have substantial upfront and recurring commissions.
- Client Retention: Once clients purchase a life insurance policy, they will likely keep it for many years, providing ongoing income through renewals.
- Cross-Selling Opportunities: Life insurance clients often need other insurance products, opening doors for additional sales.
- Emotional Satisfaction: Helping clients protect their families’ financial futures can be incredibly rewarding on a personal level.
Partner With BrokerCalls™ to Buy High-Intent Life Insurance Leads
For life insurance agencies looking to generate high-quality leads, BrokerCalls™ sells exclusive, high-quality life insurance leads through our inbound call campaigns directly to you. Our clients don’t have to spend time and money chasing old stale leads or competing with other brokers for the same customer. Please contact our account management team today to discover the true benefits of live, inbound phone calls from people expressing a need for life insurance. We can work with you to determine the type and location of the customer you desire, and we’ll begin sending those products directly to your sales team in real time. Please contact us online at (855) 268-3773 or visit us on Facebook, LinkedIn, X, or Instagram for more details on buying quality inbound calls for life insurance leads for your agency today.
