Your Pay Per Call Campaign Can Benefit From Social Media
Since the inception of social media platforms such as Facebook or Instagram, millions of people worldwide have taken the step to open an account for one reason or another. While it’s true that many people use social media to keep in touch with friends or loved ones, there is also room for a social media strategy for PPC for nearly any type of business.
The BrokerCalls team prides itself on teaming our clients with the social media power in PPC. We help you craft a plan that will utilize a social media strategy for PPC so your phones continue to ring and your business continues to grow.
Different Uses of Social Media on Your PPC Campaign
There are multiple ways that you can use social media to help boost your PPC campaign, such as:
Provide a more personalized experience
By taping into caller data, your team will be able to hone in on the interests of a potential client. Therefore, when they reach out to you through a PPC ad, you will be able to personalize the interaction, which can help them feel more comfortable moving forward with your good or service.
Offer incentives
If a client is only mildly interested in what your company has to offer, they may become keener to interact with you if you provide them some type of incentive. By providing the opportunity for a client to get more bang for their buck, they may decide to reach out sooner rather than later.
Improved success of future ads
Reputable social media platforms allow you to track the success of your PPC campaign, which is a valuable asset when it comes to developing future ones. You can review your results and make adjustments when it comes to the duration of the campaign or the product that was featured.
Benefits of Social Media to Grow Your Pay Per Call Campaign
If you aren’t using a social media strategy for PPC, you miss out on utilizing a critical tool that may help get your business in front of countless clients. Here are a few examples of why we believe that there is social media power in PPC:
Audience targeting
Do you find yourself struggling to get the responses that you want from a specific age range? Although you could utilize several practical marketing techniques to narrow in on your target demographic, using a pay-per-call social media strategy allows you to focus on targeting an audience that may be interested in your product.
Instant access options
You should never miss out on the opportunity to give clients access to your team if they are ready to learn more about your company in real-time. When you work with BrokerCalls, we can arrange for a strategy that entails passing calls to you in real-time after they have gone through a comprehensive screening process according to your specifications.
How BrokerCalls Can Help You
The BrokerCalls team has a unique understanding of developing a social media strategy for PPC. Whether you’ve used pay per call with social media before or this is your first time hearing about social media power in PPC, you can trust the BrokerCalls team to provide you with an in-depth understanding of this technique and how it can benefit your business. Give us a call today at (855) 268-3773. You can also reach out to us on social media through Twitter, Facebook, LinkedIn, and Instagram.
