Learn how to develop strategies to get specialized leads for brokers in any industry.
Eight out of 10 expert marketers see the lead generation process as the most powerful marketing tool in their line-up. Even so, less than half of business owners invest in creating practical lead generation plans.
What is lead generation marketing?
In digital marketing, a lead is a member of a customer base who is potentially interested in the product that you offer. When you capture a lead, you get potential customers to take an initial step into being a part of your sales cycle.
Usually, you need to apply a few marketing strategies to make this happen. These marketing strategies are termed lead generation marketing.
To express it in simpler terms, a lead is a potential customer who is interested in your product.
When you apply marketing tactics to get such a potential customer to sign up online for product information, get in touch with your business, or pay you a visit at your store, you are said to have captured a potential customer or lead.
Why lead generation is important
The lead generation process has you attempting to gain the attention of potential customers. You do this by building an email list of your leads and nurturing a relationship with each one sending out marketing emails.
It’s also possible to use business intelligence software to interpret lead generation marketing data and learn what kind of customer and product demand your business experiences. This is critical business information.
How to conduct lead generation
In the past, consumers would view advertising, decide they were interested, and then call the business to ask about their product.
These days, however, customers view advertising on social media and on search engines, gather information on the internet, and buy at online stores. Business owners, therefore, have more options than before when it comes to lead generation marketing.
What follows is a collection of lead generation approaches that you can try to capture leads with, either with the help of a marketing agency or on your own.
Obtain leads through forms on your website: Businesses often see an excellent response when they place email subscription forms on different parts of their website asking visitors to sign up.
Forms tend to work well when they are accompanied by an e-book or video, an informative newsletter, and so on – offered to express appreciation for a sign-up. Attempts at lead capture tend to be successful when they are made in a natural and unforced manner.
Run PPC ads on search engines: It is possible to buy pay-per-click advertising on search engines like Google. When consumers use keywords related to your business in their searches, the words trigger the display of ads for your business among the search results.
Searchers who click on these ads are taken to relevant pages of your website. You only pay the search engine a fee when searchers click on your ads. This makes them cost-effective.
Send out direct emails: It can help your local business attract greater custom to send direct marketing emails to local consumers.
The effectiveness of these emails is greatly enhanced when they offer leads the added incentive of a coupon code.
Try social media to capture leads: Consumers spend hours on social media each day. Publishing entertaining and informative content on social media, or running social media contests and giveaways, are effective ways by which to capture new leads.
What does it cost to run a lead generation marketing campaign?
For consumer businesses, lead generation costs can be tailored to fit a specific budget. While there is no fixed formula by which a lead generation marketing campaign may be designed, in general, these campaigns involve the operation of an informative blog, a newsletter, a video channel, a social media channel, webinars, and contests.
When you use technology to keep track of how leads are generated and result in actual sales, you are able to optimize each of your lead generation methods to zero in on the ones that work best for you.
Lead generation marketing can help capture consumer interest for both new businesses and for established ones. It’s important to understand, however, that it takes sustained effort, experience, and expertise to make the lead generation process work.
If your own in-house marketing department isn’t equipped for it, engaging the services of a marketing company can help your business obtain the lead generation that it needs.
Contact BrokerCalls today and gain access to resources and tools to start driving more valuable and quality leads that can generate positive results for your business.
