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pay-per-call frequently asked questions

What Is Pay-Per-Call Marketing?

If you have never invested in pay-per-call campaigns before, then it’s understandable that you may have several questions revolving around this unique marketing model. Allow the performance marketers at BrokerCalls to explain to you the ins and outs of a pay-per-call campaign and how it can help you to grow your business. Pay-per-call marketing is a marketing process whereby publishers and advertisers connect to generate leads for a specific business. 

What Is a Pay-Per-Call Lead?

A pay-per-call lead is someone who is interested in learning more about the services that you offer and is actively looking to connect with someone in your industry. This lead will pass through to you. Depending on the types of leads you have purchased from BrokerCalls, these leads may or may not go through a screening process before they are transferred to you. In this screening process, callers will be asked a variety of questions that will help qualify the call. If the callers do not match your criteria, they will not be sent to you. 

How Do I Start In Pay-Per-Call Marketing?

Starting pay-per-call marketing can present its challenges at times simply because there is some planning on the side of the business owner that needs to take place. First and foremost, you need to determine your budget for a pay-per-call ad campaign. From there, you need to narrow down your target audience as well as your target demographic. Once you’re able to establish this information, the professionals at BrokerCalls can take over and help to set you up with a pay-per-call advertising lead which will help you to see the results that you want to see when it comes to client growth. 

Where Are Calls Routed?

All phone calls and leads generated are routed to a call center and managed by a team of experienced individuals who will walk potential leads through a series of questions that have been approved by you. This process will help to distinguish qualifying calls versus phone calls from a person that may only be partially interested in your services. At that point, qualifying calls will be passed through to you. 

How Are Calls Tracked?

If you decide to partner with BrokerCalls for your call campaign, then you will have the opportunity to utilize our call tracking platform which will help you to see whether or not your pay-per-call campaign is effective. This tracking platform will aid you in identifying ways to change your campaign so that you continue to get the conversion rates that you’re looking for. 

What Are the Benefits Of Pay-Per-Call?

Are you sick and tired of spending countless hours cold calling a prospective customer and not seeing the conversion rates that you want to see? If the answer is yes, then investing in a call generation strategy is something that can completely change your business. When you work with a company such as BrokerCalls, you will notice that although you will need to spend money on calling costs, the result is that you will begin to receive inbound calls from a prospective customer who is ready to move forward with your services. Regardless of whether you’re in the pest control industry or the auto insurance industry, BrokerCalls works with advertisers and publishers to locate the best inbound phone call leads for you. 

How To Get A Pay-Per-Call Number?

Our call generation service will help to walk you through the ins and outs of what you need when you’re ready to establish a pay-per-click advertising phone number. We will always take the time to address any questions that you have when you’re in the process of getting started so that you can begin your marketing campaigns on the right foot and start to see conversion rates as soon as possible. Leave cold calling in the past and give BrokerCalls a call today at (855) 268-3773. Don’t forget that you can also learn more about our pay-per-call advertising campaigns by contacting us through our social media channels such as TwitterFacebookLinkedIn, and Instagram.