Understanding the Difference Between Inbound Calls and Transfers in Pay Per Call Marketing
One of the beauties of pay-per-call marketing involves developing a strategy that works best for your industry and your company. Before you settle on the right approach for you, you must understand the difference between transfers and inbounds regarding the types of lead generation calls you would like to receive.
While we will briefly go over some of the differences and the benefits here, remember, the BrokerCalls team is available to provide you with specific information on these two aspects of pay-per-call marketing. We can speak with you in greater detail about the vision you have for your company to provide you with the best options.
What Are Inbound Calls in Pay Per Call Marketing?
An inbound call entails a call that a potential client triggers. They may be interested in reaching out and learning more about your business because they saw an ad pop up through a search, or they received an email from you as part of your email marketing campaign.
Crafting a comprehensive outreach plan to reach these clients initially is critical, so the BrokerCalls team will collaborate with you to determine the best type of approach to gain the attention of the clients you want.
What Are Transfers in Pay Per Call Marketing?
Transfer pay per call marketing, on the other hand, takes place when a client reaches out after seeing an ad and speaks with an agent at a call center. If that person meets the standard of the type of client you’re looking to talk with, that client will be passed to you.
Some examples of industries that have taken advantage of transfers include companies that offer the following services:
- COVID-19 cleanup
- Debt relief
- Credit repair
- Home warranty offers
- Medicare supplements
Realistically, the list could go on and on. We have assisted countless businesses in getting the calls they want to get to help their business develop and grow.
Benefits of Inbound Calls
The leading benefit of an inbound call is the high conversion rate associated with utilizing this type of strategy. In fact, inbound calls can convert to an actual client nearly 300 times faster than any other approach. This is because a person is actively interested in learning more about your company and your services. As a result, they are eager to speak with you now and excited at the moment, which can ultimately lead to a sale.
Benefits of Transfer Calls
As pay per call marketing experts, we understand that every business may not always manage an influx of inbounds which is why we also develop a strategy for transfer calls. Ultimately, transfer calls are an ideal option if you find yourself working around a tighter budget. Also, transfer calls may save you time on the backend because these calls have already been screened. Therefore, you don’t have to worry about whether or not a person is genuinely interested in your services.
Get Qualified Inbounds and Transfers with BrokerCalls Phone Leads
Regardless of whether you prefer to develop your pay-per-call marketing strategy around inbounds or transfers, you can rest assured that the BrokerCalls team will work closely with you to create an approach to PPC marketing that best suits your business needs. To learn more about the differences between inbounds and transfers or to develop your pay-per-call marketing strategy, please give us a call today at (855) 268-3773 or visit us on social media via Twitter, Facebook, LinkedIn, and Instagram,