Real time bidding

To help clients utilize the latest lead generation tools, BrokerCalls is now offering Real-Time Bidding (RTB). This process involves API technical integration between BrokerCalls and Ringba’s buyer and publisher systems. It allows BrokerCalls’ system to communicate in real-time for more dynamic payouts with variable pricing through Ping Tree. Allowing for more monetization, coverage, and more budgets for publishers and buyers.

RTB allows BrokerCalls to pre-ping a buyer for agent availability. If they ping a buyer without an agent, BrokerCalls can send the call to another buyer and monetize the call for our publishers. It enables an open unlimited cap for many individual buyers. There is no cap or floor on pricing, allowing for more coverage and availability for buyers and budgets.

There are two main benefits for buyers. Firstly, it allows us to pre-ping your system for agent availability. If no agents are available, the call is not wasted. Secondly, it allows for variable pricing, which means there is no cap or floor on pricing. This will ultimately allow for more and various traffic types and calls. The buyers should possess the ability to implement an API integration. Additionally, they need to have PING endpoints, which we will call.

Publishers working with BrokerCalls can pre-ping its system for agent availability. If BrokerCalls does not have a buyer available, publishers can send the call to another buyer and still monetize the call. This ensures that calls will not fail, resulting in $0 revenue. Secondly, with BrokerCalls, publishers can have open unlimited caps with all buyers. Thirdly, BrokerCalls offers variable pricing, meaning there is no cap or floor on pricing. This allows for more coverage and open availability for more buyers and budgets. Lastly, BrokerCalls has a team of developers who will work with publishers on every integration step.

The requirements for publishers include implementing an API integration, PING to call, and selling calls on a variable payout, which is all duration-based. The payouts will range and differ depending on the vertical.

This lead generation tool available for BrokerCalls’ clients is RTB Pass Through, a powerful feature allowing users to ping Ring Trees and Static Targets in their routing plan during the Real Time Bidding (RTB) process to obtain information such as target acceptance and revenue. This feature allows setting a margin between the potential Publisher payout and the Target revenue. Users can also reject the Publisher request if their Ring Tree Targets (or Static Targets) are unavailable or do not return a bid.

Max Bid is the required maximum bid amount, which will remain unchanged regardless of any adjustments. If users enable “Allow Bids at Loss,” they can lose money on a bid. However, they should not use this feature unless they specifically want a loss as a potential outcome. When selecting Bid Margin Type, they can choose either the margin percentage or the amount reserved between the buyer and seller. Their selection will prompt either “Bid Margin Percentage” or “Bid Margin Amount.” After applying bid modifiers, Min Bid Margin After Adjustments is the minimum margin in dollars reserved for users between the buyer and seller. They can choose how the minimum call length for a bid to be paid out is calculated by selecting one of the three options available under Min Call Duration for Payout.

In the ever-evolving landscape of lead generation, businesses and publishers must be able to adjust to new technologies to keep steady revenue. BrokerCalls is here to help facilitate leads using proven lead-generation techniques. Call (855) 268-3773 or email for more information.

Sean d'Oliveira
Sean d'Oliveira
After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

Enjoyed the Article? Here are more to read!