The Lead Generation World Comes Together at LeadsCon Conference in 2024
The lead generation industry descended on Las Vegas last week for the annual LeadsCon conference and expo, cementing its status as the must-attend event for anyone generating, buying, or managing leads for businesses. From April 8 to April 10, hundreds of marketers, media buyers, data providers, and technology vendors gathered at the Paris Hotel & Casino to network, learn, and glimpse the future of this dynamic industry.
BrokerCalls was proud to attend the jam-packed conference, where speakers and exhibitors discussed the industry’s latest trends, challenges, and opportunities. As a pay-per-call company, BrokerCalls works with clients in various industries, including finance, insurance, and home services. It was truly an eye-opening experience to meet so many professionals sharing common lead-generation goals and strategies in 2024.
A Changing of the Guard
One of the hottest topics of discussion was the remarkable shift in the lead gen space, driven by evolving consumer behavior, new privacy regulations, and the rapid advancement of AI and automation technologies. Many veteran attendees noted that this year’s LeadsCon felt markedly different from past events, with a noticeable influx of younger, more tech-savvy professionals bringing a fresh perspective. Attendees were eager to learn how to future-proof their lead-gen strategies and stay ahead of the curve.
“It’s been fascinating to see the industry evolve over the past decade, and this year’s conference highlighted how much things have changed,” Stacey Schaedel said, the Vice President of Operations for BrokerCalls. “We had a successful show with lots of booth activity and meaningful conversations.”
Forging Meaningful Connections
Of course, the LeadsCon conference is only complete with ample opportunities for networking and deal-making. The bustling exhibit hall was a hive of activity, with vendors showcasing the latest lead-gen tools and services to an eager audience of potential customers. Many exhibitors reported record numbers of qualified leads and meetings booked, underscoring the event’s value.
Beyond the exhibit hall, the conference sessions and social events allowed attendees to forge meaningful connections. From intimate roundtable discussions to lively happy hours, there was no shortage of ways to network and build relationships.
Looking to the Future
While the lead gen industry may be undergoing a profound transformation, the overall sentiment at the LeadsCon conference in 2024 was one of cautious optimism. Speakers and attendees alike emphasized the need to embrace change, experiment with new technologies, and stay laser-focused on delivering value to consumers.
As the Leadscon conference drew to a close, attendees left feeling energized, inspired, and ready to tackle the challenges and opportunities that lie ahead. With a renewed sense of purpose and new connections, the lead gen community is poised to take on the future, one lead at a time.
Working With BrokerCalls to Enhance Pay-Per-Call Conversions
Many companies fail to consider pay-per-call marketing as a strategy in performance-based marketing, but it can significantly impact lead generation. BrokerCalls is a trustworthy pay-per-call marketing firm that can assist you in optimizing your campaigns. Instead of paying for clicks, businesses can benefit from paying for the actual phone calls produced through marketing efforts. This approach can lead to more high-quality leads, and it’s a game-changer for companies that want to enhance their marketing campaigns with measurable results.
If you missed us at LeadsCon 2024, you can still meet us at other lead generation conferences in 2024. Please call BrokerCalls at (855) 268-3773 or visit us on Facebook, LinkedIn, X, or Instagram for more information on generating affiliate marketing leads for your business so we can embark on this exciting journey of networking, collaboration, and unparalleled business success. Let’s build connections, generate leads, and make waves in the world of pay-per-call marketing together.
