Everything You Should Know About Shared and Exclusive Leads
If you are considering implementing a lead generation strategy into your overall business plan, it’s essential you first understand the difference between exclusive and shared leads. Although both types of leads are cost-effective ways to help your business grow, you must clearly understand each kind of lead’s benefits and drawbacks to decide which one would be best for your company.
What Is the Difference Between Exclusive Leads and Shared Leads?
The main difference between exclusive leads and shared leads is that when you take advantage of exclusive leads, there is a better possibility of being connected with clients who haven’t spoken to another professional in your industry. Whereas shared leads are accessible to any person who is willing to purchase them, exclusive leads are explicitly sent to one business, increasing the chances for conversion.
Pros of Exclusive Leads
A positive aspect of an exclusive lead is that this type of lead is given specifically to you. Instead of speaking to a customer that may have communicated to three or four other businesses, there is a higher likelihood that you will be able to convert the lead by offering your expertise in the service to help impress that customer with your knowledge of the field.
One of the disadvantages of exclusive lead generation is that these leads tend to be more expensive, and you may only get a smaller amount. It’s important to keep in mind, though, that you can quickly grow your company on a handful of quality leads.
Considerations for Shared Leads
Similar to exclusive leads, there are pros and cons of shared leads as well. If your company is on a strict budget, you may want to consider using shared leads simply because the cost per lead may be lower. Additionally, the number of leads you receive will be higher, which may keep you busy but at a lower out of pocket cost.
Why Exclusive Leads are the Real Deal
One of the best features of exclusive leads entails the fact that they are specific to you. When you opt to use an exclusive lead generation strategy, there is a higher possibility you would be able to capitalize on the leads that you receive since these potential clients are interested in your services, which is more likely to result in a sale.
The Advantage of Buying Leads from BrokerCalls
With years of experience in the industry, the professionals at BrokerCalls have a unique understanding of the benefits lead generation can offer. When you need to find exclusive leads, you can always count on BrokerCalls to provide you with options that have a higher rate of profit for your business. For more information about how our team can help you get exclusive and shared leads while helping you develop your client base, please give us a call at (855) 268-3773. You can also contact us on Twitter, Facebook, or LinkedIn.