lead generation trends

The Latest Lead Generation Trends 

There has never been a better time for you to invest in a lead generation strategy for your business. If you find that you’re continuously in a position where you are cold calling clients or you are struggling to find new clients, one of the best options for you could be to invest in for the new year. In order for you to truly understand the tremendous benefits associated with lead generation, it’s key that you understand the latest trends that are a part of this industry. 

As one of the best lead generation strategy companies in the industry, the team at BrokerCalls can help to set you up with the keys you need to succeed when it comes to this type of strategy. We have an abundance of experience in helping clients in a wide range of industries to help them accomplish the goals that they have for the growth of their business and increase their profit margin. 

What’s Changed Recently? 

It’s important to understand that the world of lead generations and lead generation strategies are continuously changing and growing. Here are just some of the fascinating changes and developments associated with this industry: 

  1. Affiliate marketing has grown to generate $4.5 billion to over $6 billion in revenue between 2015 to 2020 
  2. The affiliate marketing industry has grown substantially between 2015 and 2023 and is expected to increase by 10% 
  3. Spending is expected to double over the next year 
  4. An estimated 83% of businesses attest to the fact that this form of marketing has helped 

What’s on the Horizon for Lead Generation Efforts? 

The sky is the limit when it comes to what could be on the horizon for lead generation efforts in the upcoming year. In light of the fact that there has been a trackable growth in this field, it goes without question that those numbers will only continue to grow as the new year comes into play. For example, in the year 2021, 25% of online sales for big brands were attributed to affiliate sales through lead generation. Therefore, it would benefit you to get into this type of marketing strategy so that you can work toward cornering the market in your own respective industry. 

Let BrokerCalls Lead Your Lead Generation Work 

At BrokerCalls, our focus is to help you to accomplish the goals that you have for the growth of your business. We offer personalized lead generation strategies that will help you to target the client base that you’re looking to connect with. Our strategies offer many different types of options when it comes to utilizing this marketing technique. For example, there are many business owners who would like to talk to potential clients on the spot. Our team works with you to put together a screening process which will help to weed out clients that are genuinely ready to move forward with the types of services that you offer. Once the client goes through the screening process, we can transfer that client to you in real time so you can speak to them right away. 

There are many other business owners who simply don’t have the time to speak to potential clients in real time which is why we also offer the option of allowing you to reach out to these clients around your schedule. Depending on your industry, this may be a more effective way of taking advantage of this type of strategy. Regardless of which option you select, you will also have access to a tracking tool to determine if your current strategy is working. 

When you’re ready to learn more about lead generation trends and strategies for the upcoming year, we encourage you to reach out to us and learn more about your options through BrokerCalls.


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