Leading Ways to Reduce Fraud in Pay Per Call Campaigns
When crafting a pay per call campaign, a leading concern among many business owners is the possibility of their campaign being hijacked by affiliate fraud. This takes place when an affiliate finds ways to attract leads that aren’t legitimate, or they can find ways to hide the fact that they are doing so.
Affiliate fraud can be detrimental to not only your pay per call campaign but also your business. When you waste your time interacting with clients who are not ready to move forward with your product now, you take time away from other aspects of your business that can profit. However, when you work with a company specializing in putting together detailed pay per call campaigns like BrokerCalls, you have the peace of mind of knowing that every time the phone rings, there is a high likelihood that that call could result in a sale.
How to Protect Your Pay Per Call Campaign From Fraud
Thankfully, there are several steps that you can take to reduce the possibility of your pay per call campaign being impacted by affiliate fraud.
Here are a few considerations to keep in mind:
Screen your affiliates
It’s important to remember that you should only work with trusted affiliates when it comes to your pay per call campaign. When you work with the BrokerCalls team on developing your pay per call campaign, you can rest assured that we only work with affiliates who have been thoroughly screened. Additionally, your campaign will be paired with an affiliate that is specific to your niche, which improves the possibility of attracting customers that are genuinely interested in your product.
Take advantage of an interactive voice response system
When a client reaches out to any business, the last thing that they want to do is talk to a bot. An interactive voice response system, also known as an IVR, is a great tool that can help to avoid bots and promote a better customer experience with a more automated service.
Keep track of your data
At the end of the day, it’s imperative that you keep track of the results of your pay per call campaign. You must know where most of your calls came from and which aspects of your campaign did not produce the results you were hoping for. The data you gather from a current pay per call campaign can help you adjust your next one and improve the possibility of more successful feature campaigns without dealing with affiliate fraud.
Let BrokerCalls Assist
At BrokerCalls, we understand the positive impact that a detailed pay per call campaign can have on your bottom line. We only ever use qualified affiliates in our pay per call campaigns, so you have the peace of mind of knowing that when you speak to a client on the phone, they are genuinely interested in your product. Are you ready to learn more about our pay per call campaign strategies and how we help to reduce fraud in these campaigns? Please call us today at (855) 268-3773. Remember, you can also get in through with us through our social media accounts such as Twitter, Facebook, or LinkedIn.