Tips and Tricks for Using Social Media to Generate Leads
Social media platforms such as Facebook, Instagram, and Twitter are used by countless people worldwide every day for an assortment of things. While social media can be a great way to stay in touch with friends and family members, it’s also a fantastic tool to help you develop lead generation strategies for your business. Here are some examples of tried and tested lead generation through social media that you should utilize:
Part of the premise of social media is being social. Actively posting about different topics or updates to your business can help to entice leads and show that you’re continuously working on growing and developing your business. It’s also an excellent way to show that you’re committed to interacting with your clients.
Responding to DMs
Actively responding to DMs is an excellent way to generate quality leads. This demonstrates that you’re always willing to speak to a client regarding any of their questions or concerns. An excellent recommendation is to take time every day to check your DMs and set aside time to respond to them.
Show Empathy With Your Users
Connecting with your leads in every way possible is key to growing and developing your lead generation strategy. It’s important to remember that you may not always have conversations with friendly clients. For example, you may receive messages or interact with people who are not happy with your company. However, when you can provide them with a certain level of empathy, their opinion of your business may change for the better. If a lead already has an interest in your company, they may only further endorse your company.
Use Less Stock Images
Utilizing the correct type of images is vital in any successful lead generation strategy. While it’s true that countless websites can provide you with free stock images, taking advantage of certain unique features of your business and taking quality original pictures is a great way to highlight your brand.
Don’t Be Afraid of a Little Shock and Awe
Analyzing your lead generation strategy and determining where you can branch out is a great way to learn how to adjust it. Testing specific approaches and seeing if you can create something new but memorable is a great way to test the waters.
Understand That People WANT to Engage
Think about how you would feel if your favorite celebrity personally responded to your comment or post on social media? For many people, the same feeling applies when they get responses from their favorite brands or businesses. The reality is that both potential and current clients want to hear from you, so always make an effort to engage as much as you can.
Use Relevant Hashtags
Hashtags are used on nearly every social media platform. Many business owners make the mistake of creating their own hashtag in hopes that it will make their business stand out. However, it will likely go unnoticed if a potential lead isn’t looking for that specific hashtag. Taking the time to learn which hashtags leads are searching for or using can help to get your business the right kind of traction.
Participate in Social Media as a Whole, Not Just Your Own Accounts
It’s important to remember that you need to make a concerted effort not to be active and show a presence on numerous social media apps, not just the ones that you prefer. While you may opt to use Facebook and Twitter personally, you may be missing out on lead generation through social media when you don’t take advantage of apps such as LinkedIn or Instagram. Learning more about the inner workings of these social media platforms can make a substantial difference in your overall lead generation strategy.
Are you ready to learn more about your options for lead generation through social media? The lead generation experts at BrokerCalls are here to assist you. Reach out to us today at (855) 268-3773. If you prefer to contact us through social media, you can always contact us through Twitter, Facebook, LinkedIn, and Instagram.