Why Connected TV Ads are Great for Generating Leads
Television is a staple in nearly every American home. Whether you gather around the TV with your family or you watch it throughout the day for entertainment purposes, a person would rarely go all day without turning the television on at least once. In today’s day and age, many people use an online streaming service to watch TV. As a result, a new way of lead-generating advertising has come to light in the form of connected TV ads. Using connected TV ads to generate leads could expose your business to a new range of potential leads that help you meet the goals you have for your business.
What Is Connected TV Advertising?
Many people mistakenly believe that connected TV advertising is akin to just developing a commercial that you see on regular cable television. The reality is that connected TV advertising is specific to developing a strategy to reach clients that have decided to cut their cable cord and turn to use streaming services as their primary form of watching their favorite shows.
Benefits Connected TV Ads
Unquestionably, lead-generating through connected TV ads can assist you in helping your business grow and develop, which is one of the leading goals of any business owner. Connected TV ads are a fantastic way to market your business and get your products in front of an audience that you may not have been able to reach before. Even if you have never thought of developing an ad before, using a connected TV ad can pay off in droves for your lead generation strategy.
Cost-Effective
Every business owner will tell you that they are always looking for ways to get their product in front of their desired audience in a cost-effective manner. One of the leading reasons why connected TV ads are so popular is because they are relatively inexpensive. When you work with the BrokerCalls team, we will learn more about your budget to help you find the options for TV ads that are right for you.
Reach a Wider Audience
One of the great things about connected TV ads is that it allows you to reach a wider audience. A person may be watching a show, and your ad pops up, and they realize that they have thought about using a good or service that you offer before, but they have never seriously looked into it before. Seeing your ad could easily trigger them to reach out to you and as a result, allow you to grow your client base.
Precise Audience Targeting
While it’s important to put together quality TV ads, if your ad doesn’t get in front of the right audience, you put yourself in a position not to garner the attention you were hoping for with the ad. When you collaborate with BrokerCalls, we will ensure that our lead generation strategies include the right placement type for your ads to ensure it gets in front of the leads you’re looking to attract.
Great for Retargeting
One of the reasons why BrokerCalls is such a trusted name in the lead-generating industry is because we have experience working with clients in nearly any field. BrokerCalls is currently generating leads in house through Connected TV ads. Some industry examples include:
- Legal
- Financial
- Insurance
- Travel
- Home Services
- Home & Auto Warranty
If you’re ready to learn more about your lead generation options through your connected TV ads, we encourage you to call us today at (855) 268-3773 so a member of our team can begin to help your business grow. If it’s easier for you to reach us through social media, you can always send us a message using Twitter, Facebook, LinkedIn, and Instagram.
