pay-per-call lead generation

pay-per-call lead generation

Pay-Per-Call Lead Generation Can Be Very Profitable

Although countless people prefer to shop on their own for a good or service without any insight from an industry professional, there are still numerous other people who like a more traditional way of learning more about a product they are interested in purchasing. This conventional way would entail talking to a real live person who can answer any of the questions or concerns they have to feel 100% confident in their purchase. This process is one of the reasons why so many people turn to a pay-per-call lead generation strategy. This type of digital marketing technique allows a client to reach out to you due to their interest and helps you or a member of your team answer any questions they may have about a product that you offer.

Pay-Per-Call vs. Online Lead Generation

Although there are several benefits associated with an online lead generation strategy, depending on the industry you’re in, you may find that a pay-per-call lead generation strategy is more profitable for you. It’s easy for a person to click on an ad they see online. However, when a person actively picks up the phone and reaches out to you through a pay-per-call lead generation strategy, there is a more substantial chance they are more actively interested, resulting in the closing.

Types of Calls for the Best Results

To have a comprehensive understanding of the concept of a pay-per-call strategy, you must understand which types of calls yield the best results. When working with a pay per call lead generation company, you can expect to have your calls fielded in one of two ways:

Click to call

This occurs when a potential client scrolls through their phone and comes across your ad. In turn, they click on your ad and are sent directly to either a sales agent or a call center who can assist them more.

Call transfer

This type of call happens in a more direct way. A potential client reaches out to a lead generation company regarding your service. From there, the lead generation company can filter the call and transfer it to you on the spot or take down the potential client’s information so you can reach back out to that person around your unique schedule.

How Lead Generation Profits Are Shared

As one of the industry’s top lead generation service providers, one of the common questions we receive revolves around sharing lead generation profits. There are three unique ways that advertisers are typically charged:

Flat rate

This option entails the advertiser being charged a one-time, flat rate for each call transferred to their business.


If an advertiser decides to take advantage of this option, the lead generation company would be entitled to receive a percentage of the sales generated from each call.


This option combines both the flat rate and the rev-share option.

If you decide to partner with BrokerCalls, we can explain these options to you in more detail so you can select the one best for you.

Ready to Start Converting Phone Leads?

With years of industry experience, BrokerCalls is a trusted name in the pay-per-call lead generation industry. We understand how our role helps clients get the quality level of leads that can help them grow and develop their business. If you’re interested in learning more about how a pay-per-call lead generation can help you meet the goals you have for your business, please get in touch with us today at (855) 268-3773. You can also contact us through our social media channels: TwitterFacebookLinkedIn, and Instagram.

Sean d'Oliveira
Sean d'Oliveira
After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

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